"There's nothing wrong with the medium..."

So here's my question. Presuming that Sorkin/Schlamme are skewering network TV quite intentionally (as it has moved beyond just skewering SNL), does NBC realize it? And if they do realize it (because one can assume they aren't idiots), is this whole show a sort of test balloon? As in, if people agree with what's going on at the fictional NBS by watching Studio 60 on the actual NBC, does that mean things will change at NBC as a result?